Cider Bohemia

BcA. Dominika Hynková
Vysoká škola kreativní komunikace, s.r.o.

The Brand and visual identity of the social enterprise Cider Bohemia

When creating the visual identity of the social enterprise Cider Bohemia, I build it around the company's name. I worked with the word Bohemia, not only as the name of the Czech country but also with the theme of romantic bohemianism. I was inspired by Czech (pre)Romanticism, where Czech bohemians are a common theme – a free-spirited person wandering through the Czech countryside. I created dreamy illustrations, combining natural motifs that relate to each flavour. Similarly, my drawings are in the spirit of a bohemian lifestyle with a "head in the clouds".