Zaytoon brand

A brand promoting Palestinian culture

Zaytoon [zaytun] is an Arabic term for "olive tree". It is a project that connects cultures through its own brand. In society, the Israeli-Palestinian theme often evokes negative emotions, which this brand tries to change by presenting deeper connections with the issue. The brand's goal is to spread awareness about Palestinian culture. The basic collection combines Latin and Arabic script in playful compositions. Chosen short mottos are inspired by the history and traditions of Palestine in relation to the olive trees.