The name alone refers to the biblical story about Jacob‘s battle by the Jabok creek. However, it is also associated with the searching between good and evil. The goal and the main part of this work was to create an original visual style for Jabok, including a new logo, website, corporate printed identity, orientational system inside the school and a draft of a book edition published by the school. The pursuit was to create a feasible design, which would have a potential to draw attention of new students and would increase awareness of the school.