Back to the Future
Accessories designed to support active Micromobility
In my diploma project, I focused on designing accessories for the young generation of urban cyclists. Based on my analysis, I identified five specific user groups: the student (economical and practical), the stylish urban cyclist (focused on appearance), the urban practitioner (functionality and comfort), the urban outdoor adventurer (functionality and versatility), and the sporty gravel rider (speed and lightness). I proposed tailored solutions for each group.
