Plus minus Zlín
Digital enhancement of the new permanent exhibit at the Regional Gallery in Zlin
The thesis explores digitization strategies and current trends in memory, collection, and gallery institutions. Its output includes a mobile AR application enhancing the visitor experience in the new permanent exhibition at KGVUZ with immersive content (holograms, selfie filters, animations, etc.) and one of the contents — a five-minute video collage showcasing Zlín’s product designers. The visual design is inspired by the exhibition’s concept, Czechoslovak posters, and mid-century design.
