Zlin Design Week 2022

Visual Identity of Zlin Design Week Festival

The bachelor thesis presents the desing of Zlin Design Week 2022 visual identity. The realization of various applications from print materials to animations for online promotion. The 3D monochromatic solution presents the ZDW theme Universal Design and its use in all branches of design. At the same time, the composition and grouping of objects support the slogan Follow Design, which was used to communicate with the public. Typography served as another main identifying element of the visual. The visual was applied to the web, social media, PPC and motion ads, animated spots and print materials