The identity was inspired by a type of tape that's used for Depo interior. The main part of the identity is the custom font, created as a result of folding and cutting tape. Its shape has no rules and restrictions, so it is unique, alive and transmits emotions. This unmissable font became an independent graphic element of the identity. This revolutionary font became an independent graphic element of the identity. The contrasting colors of yellow and black reach the ultimate goal and are easily identified in the industrial space.