Eternal Music Festival

This project focuses on creating a visual identity for a music festival. It is often the case that Czech music festivals rely on conventional graphic approaches. The identity of these events is frequently not designed in alignment with an overall branding plan and overlooks a key element: the LED projections on stage. Therefore, the goal of this project is to develop a dynamic visual identity and brand for the festival that is emotionally engaging and easily memorable. The visual identity for the festival-goers is crafted into motion outputs that are used for the actual stage projections.